Original Content

Secret Sauce

Educating new customers about your concept

An exciting new drink-pairing experience, a venue that re-imagines sustainability, a top-notch restaurant offering novel flavours to a nation of famously fussy eaters… You understand what makes your concept awesome, but will your guests? Knowing how to educate your consumers is all part of the process – and there’s no one approach, as these insiders reveal.

SIP Writer

Read article

Latest news

Guest Shift

Be in it to Pin it: the bar world’s newest award system

Ginevra Gradassi 4th Nov · 6 min

SIP Talk

Cesar Montilla & Guillermo Serrano - Being creative with cocktails

Ginevra Gradassi 26th Oct · 6 min

Secret Sauce

Secret Sauce: Bar Show Etiquette

Ginevra Gradassi 14th Oct · 4 min

Guest Shift

Insights from a cocktail competition winner

Ginevra Gradassi 11th Oct · 5 min

SIP Talk

Lelos Georgopoulos - Bar business & The Clumsies

Ginevra Gradassi 24th Sep · 6 min

Guest Shift

Insights from a cocktail competition – the brand

Ginevra Gradassi 17th Sep · 5 min

Guest Shift

Insights from a cocktail competition judge

Ginevra Gradassi 9th Sep · 5 min

Guest Shift

The future of hip-hop festivals

Ginevra Gradassi 29th Aug · 4 min

Face your Night Mayors

Face your Night Mayors

Sacha Lord: The Lord of Manchester nights

Xinyi Zhang 12th Mar · 2 min

Face your Night Mayors

Ariel Palitz's Ongoing Quest to Keep the City Alive After Dark

Xinyi Zhang 9th Feb · 3 min

Face your Night Mayors

Berlin, the techno city where neighbours are kept happy

SIP Writer 12th Apr · 5 min

Face your Night Mayors

Bristol’s pioneering approach to drink-spiking scourge

SIP Writer 31st Jan · 3 min

Guest Shift

Be in it to Pin it: the bar world’s newest award system

Ginevra Gradassi 4th Nov · 6 min

Guest Shift

Insights from a cocktail competition winner

Ginevra Gradassi 11th Oct · 5 min

Guest Shift

Insights from a cocktail competition – the brand

Ginevra Gradassi 17th Sep · 5 min

Guest Shift

Insights from a cocktail competition judge

Ginevra Gradassi 9th Sep · 5 min

Guest Shift

The future of hip-hop festivals

Ginevra Gradassi 29th Aug · 4 min

Guest Shift

The biggest barrier towards inclusive employment? People without disability

SIP Writer 12th Jun · 4 min

Guest Shift

Guest Shift: The long and short of improving your coffee

SIP Writer 2nd May · 7 min

Guest Shift

Guest Shift: NFTs, the metaverse, and using tech for hospitality

SIP Writer 4th Apr · 8 min

Heroes of Hospitality

Heroes of Hospitality

Heroes of hospitality-David Allott: Career in Hospitality

Pauline De Pins 11th Jul · 4 min

Heroes of Hospitality

Heroes of Hospitality-Angie Moors

Xinyi Zhang 24th Jun · 4 min

Heroes of Hospitality

Heroes of Hospitality- Joel Katzenstein on Career in Hospitality

Xinyi Zhang 19th Jun · 3 min

Heroes of Hospitality

Heros of hospitality-Kieran Keane

Xinyi Zhang 17th Jun · 3 min

Heroes of Hospitality

Heroes of Hospitality- Chris Maffeo: Careers in Hospitality

Xinyi Zhang 28th May · 7 min

Heroes of Hospitality

Heroes of Hospitality - Dorothy Lam, Rising Stars 2023 winner

Tanya Juneja 15th Dec · 4 min

Heroes of Hospitality

Heroes of Hospitality - Christophe Sichanh on Parenthood

Tanya Juneja 28th Nov · 2 min

Heroes of Hospitality

Heroes of Hospitality- Luca Ardito on Parenthood

Tanya Juneja 27th Nov · 2 min

History Shot

History Shot

Five movies that redefined bar culture

SIP Writer 28th Mar · 4 min

History Shot

History, Shot! Dance music that pushed cultural boundaries

SIP Writer 23rd Feb · 7 min

History Shot

5 pioneers of the new Ice Age

SIP Contributor 5th Jan · 3 min

History Shot

5 feminist icons with famous cocktails

SIP Contributor 12th Oct · 5 min

How (not) to

How (not) to

How (not) to… manage disruptive sleep patterns

Tanya Juneja 20th Dec · 2 min

How (not) to

How (not) to… avoid burnout at work

Tanya Juneja 6th Dec · 2 min

How (not) to

How (not) to perfect your Espresso Martini

SIP Writer 9th Jun · 4 min

How (not) to

How (Not) To… Get Into Hospitality

SIP Writer 9th May · 4 min

How (not) to

How (not) to source fresh local ingredients

SIP Writer 16th Mar · 3 min

How (not) to

How (not) to turn your cocktails vegan

SIP Writer 22nd Dec · 2 min

How (not) to

How (not) to run a trivia night

SIP Writer 23rd Nov · 3 min

How (not) to

How (not) to be a good host

SIP Writer 3rd Nov · 3 min

Local Twist

Local Twist

Episode 10: Dubai

Xinyi Zhang 12th Jun · 1 min

Local Twist

Episode 9: Amsterdam to Athens

Xinyi Zhang 3rd May · 4 min

Local Twist

Episode 8: Mannheim

Xinyi Zhang 21st Mar · 2 min

Local Twist

Episode 7: Rogerio Singapore to Tokyo

Xinyi Zhang 6th Feb · 2 min

Local Twist

Special edition: Athens Bar Show 20-minute challenge

Hannah Birke 11th Jul · 5 min

Local Twist

Episode 6: Zurich to Amsterdam

Isabella Andre 23rd Feb · 5 min

Local Twist

Episode 5: Sao Paulo to Zurich

Saumya Kaushik 16th Jan · 1 min

Local Twist

Local Twist festive special: Rory Shepherd vs Sam Wassermann

Saumya Kaushik 29th Dec · 6 min

On-Trade On-Trend

The future of flavours

Hannah Birke 28th Mar · 2 min

On-Trade On-Trend

Hypersensoriality

Saumya Kaushik 3rd Jan · 2 min

On-Trade On-Trend

Venues become safer spaces

Saumya Kaushik 29th Nov · 2 min

Open Mic Drop

Open Mic Drop

Brazil: Your secret stories of funny fails in Sao Paulo

Saumya Kaushik 13th Dec · 4 min

Open Mic Drop

Sweden: Bartenders Choice Awards special edition

Saumya Kaushik 15th Nov · 2 min

Open Mic Drop

Sweden: Your screw-ups and silliness in Stockholm

Saumya Kaushik 28th Sep · 2 min

Open Mic Drop

France: Your faux pas and fails in Paris

Saumya Kaushik 28th Sep · 2 min

ReSIPe

ReSIPe

Whiskey Sour, Jameson Whiskey

Pauline De Pins 23rd Aug · 1 min

ReSIPe

The French Blonde, Lillet Blanc

Xinyi Zhang 30th May · 1 min

Drinks ReSIPe

Cosmopolitan, Absolut

Xinyi Zhang 7th May · 1 min

ReSIPe

The Green Beast, Pernod Absinthe

Xinyi Zhang 6th Mar · 1 min

ReSIPe

Lunar New Year Special, Jameson

Xinyi Zhang 9th Feb · 3 min

ReSIPe

Irish Coffee, Jameson

Anonymous 17th Jan · 1 min

ReSIPe

Bloody Mary, Absolut Vodka

Tanya Juneja 22nd Dec · 2 min

ReSIPe

Hot Toddy, Jameson

Tanya Juneja 22nd Dec · 2 min

Secret Sauce

Secret Sauce: Bar Show Etiquette

Ginevra Gradassi 14th Oct · 4 min

Secret Sauce

How to open a bar with the right partners

Xinyi Zhang 3rd Jun · 3 min

Secret Sauce

Adapting trends in hospitality

Xinyi Zhang 25th Apr · 3 min

Secret Sauce

Hospitality, a serious playground

Xinyi Zhang 8th Apr · 2 min

Secret Sauce

Keeping boundaries with customers

Xinyi Zhang 26th Feb · 3 min

Secret Sauce

The secret to outrageous marketing

SIP Writer 16th May · 7 min

Secret Sauce

Letting the right ones through the door

SIP Writer 20th Dec · 3 min

Secret Sauce

Surviving the silly season

SIP Writer 13th Dec · 3 min

SIP Fails

Aleksandar Vujin, lobby&bar manager, Kempinski Hotel

Xinyi Zhang 27th Jun · 2 min

SIP Fails

James Chaib, award winning bartender

Xinyi Zhang 15th Apr · 3 min

SIP Fails

Najade Bijl, Head of Bars Department at Okura Hotel, Netherland

Xinyi Zhang 14th Mar · 3 min

SIP Fails

Elsa Leblanc, Cocktail specialist, Fermentationist

Xinyi Zhang 13th Feb · 3 min

SIP Fails

Sylas Rocha, bartender at DRK

Xinyi Zhang 31st Jan · 3 min

SIP Fails

Rudi Merkin, bartender, Dutch Courage Cocktailbar

Elise Lartizien-Giuliani 23rd Jan · 4 min

SIP Fails

Carina Soto Velasquez- Candelaria & Le Mary Celeste, Paris

Tanya Juneja 17th Nov · 1 min

SIP Fails Drinks

James Damian: DJ, promoter

Tanya Juneja 5th Sep · 3 min

SIP Talk

Cesar Montilla & Guillermo Serrano - Being creative with cocktails

Ginevra Gradassi 26th Oct · 6 min

SIP Talk

Lelos Georgopoulos - Bar business & The Clumsies

Ginevra Gradassi 24th Sep · 6 min

SIP Talk

Joachim Bodmer & Wolfgang Sahli - Organising Europe's #1 Hip-Hop festival

Camille Boudou 25th Jul · 5 min

SIP Talk

Paul Aguilar - Innovation & Collaboration

Camille Boudou 25th Jul · 3 min

SIP Talk

Maja Maletkovic - The impact of immersive experience

Camille Boudou 25th Jul · 4 min

SIP Talk

Nikos Bakoulis and Nick Sourmpatis - Designing one of the top 50 best bars

Camille Boudou 25th Jul · 5 min

Christina Veira talks about Creativity behind the bar

SIP Talk

Christina Veira - Untapping the creative process

Pauline De Pins 23rd Jul · 4 min

SIP Talk

Roisin Stimpson - Navigating through crisis

Pauline De Pins 4th Jul · 6 min

SIP with LP O'Brien

On the Menu with LP O’ Brien

Tanya Juneja 25th Oct · 1 min

SIP with LP O'Brien

LP O'Brien - Meet the overcomers

Tanya Juneja 25th Oct · 3 min

SIP with LP O'Brien

LP O’ Brien & Sandrae Lawrence - Diversity in the hospitality industry

Tanya Juneja 25th Oct · 4 min

SIP with LP O'Brien

LP O'Brien & Sandrae Lawrence- Parenthood in the hospitality industry

Tanya Juneja 25th Oct · 2 min

SIP with LP O'Brien SIP Talk

LP O'Brien & Sandrae Lawrence - Journey to Success

Tanya Juneja 25th Oct · 4 min

SIP with LP O'Brien

LP O'Brien - Unforgettable Drinks

Tanya Juneja 11th Sep · 1 min

SIP with LP O'Brien

LP O'Brien in South Bronx, NYC

Tanya Juneja 28th Aug · 6 min

SIP with Lucien Laviscount

Local Twist- The Laviscount Special

Tanya Juneja 14th Sep · 2 min

SIP with Lucien Laviscount

"How to open a bar" Lucien Laviscount tells you everything

Tanya Juneja 13th Sep · 2 min

SIP with Lucien Laviscount

Lucien Laviscount- SIP & the City

Tanya Juneja 13th Sep · 2 min

SIP with Lucien Laviscount

Lucien Laviscount's Unexpected Story

Tanya Juneja 13th Sep · 5 min

What's the word

What's the word-GenZ, Axel Söderstrom & Liam Davy

Xinyi Zhang 14th Feb · 3 min

Join the SIP Community

If you’re looking to improve your skills and expand your knowledge of the hospitality industry, sign up today to gain access to the content and events SIP has to offer.

Join Today

Content to be shared with those over the legal drinking age only - Enjoy responsibly.

1/2

Perfect Your Craft

Access videos, articles and courses from industry experts.

2/2

Join the hospitality community

Share tips and insights and grow within the community.

Check your email

If we recognize your account, a link to reset your password has been sent to your email address. If you haven’t received it, please check in your spam folder and add to whitelist.

First Name *

Mandatory

Last Name *

Mandatory

Email *

Mandatory

Date of Birth *

Mandatory

You must be of legal drinking age to join.
Birthdates are not shared with others.

SIP is dedicated to professionals. What is your job ? *

The name of your workspace, bar, restaurant,... *

Password *

Mandatory

Your password must include at least one symbol and number and have at least 8 characters.

Confirm your password *

Mandatory

I consent to receive news and promotional information about SIP ¹

I agree with the Terms and Conditions and I have accessed and read the Privacy Policy, which provides me details on the processing of my personal data via SIP platform

¹ Your personal data is processed by World’s Best Bars in order to manage the creation of your account and your participation on the platform. Upon your consent your information may be used by World’s Best Bars and made available through us to any other entities of the Pernod Ricard Group to provide you with news and promotional information about SIP. You can exercise your right of access, rectification, erasure, object, restriction of processing, portability or withdraw your consent at any time without affecting the lawfulness of processing based on your consent before withdrawal by contacting us at groupdpo@pernod-Ricard.com. You can also lodge a complaint with your local supervisory authority. For more information please see our Privacy Policy.

Check your email

A link to activate your account has been sent to your email address. If you haven’t received it, please check your spam folder and add it to whitelist.