Secret Sauce
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Secret Sauce
Educating new customers about your concept
An exciting new drink-pairing experience, a venue that re-imagines sustainability, a top-notch restaurant offering novel flavours to a nation of famously fussy eaters… You understand what makes your concept awesome, but will your guests? Knowing how to educate your consumers is all part of the process – and there’s no one approach, as these insiders reveal.
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Guest ShiftBe in it to Pin it: the bar world’s newest award system
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Secret SauceSecret Sauce: Bar Show Etiquette
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Guest ShiftInsights from a cocktail competition winner
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Guest ShiftInsights from a cocktail competition – the brand
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Guest ShiftInsights from a cocktail competition judge
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Guest ShiftThe future of hip-hop festivals
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![Jameson Whiskey Sour]()
ReSIPeWhiskey Sour, Jameson Whiskey
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![Angie Moors]()
Heroes of HospitalityHeroes of Hospitality-Angie Moors
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![Kieran Keane]()
Heroes of HospitalityHeros of hospitality-Kieran Keane
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![Right-partner]()
Secret SauceHow to open a bar with the right partners
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![french blonde]()
ReSIPeThe French Blonde, Lillet Blanc
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