How safe do your customers feel? According to 83% of women, not safe enough. Amid growing public awareness and social media pressure, bars and hospitality venues are becoming more inclusive, championing diversity and making positive change.
From bar-goers to festival crowds, post-pandemic consumers are hungry to overload their senses. Savvy venues and events are creating hypersensorial experiences that capture the sights, sounds, tactility, smells and tastes of the moment.
Heat, spice and smoked; hot and cool sensations; flavours that tingle across our tongues… drinks that stimulate unique sensory experiences are trending, alongside flavours that elicit surprising reactions. Prepare for a taster of the future of flavours coming to a cocktail near you.
Know this now! Disruptive industry innovations, trends, and big ideas.
Stay on-trend and know your enemy: Industry innovations, trends, and big ideas spotted that could disrupt the industry. This video series aims to promote cultural foresights, share industry knowledge, and promote cross-market innovation.
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