SIP Fails

SIP Fails

Josefine Thoren, manager Bar Bruno

In her sparkling career, Josefine Thoren has earned industry praise and accolades as manager of Bar Bruno in Gothenburg, not to mention her world-famous Pennegroni cocktail. Yet real success only came once a snowboarding accident in New Zealand caused the Swede to rethink her priorities.

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SIP Fails
SIP Fails

Learn to fail! Industry veterans highlight the importance of learning from mistakes.

Failure IS an option: industry veterans report on a professional failure to draw a teachable moment for hospitality workers. With this video series we want to make failure less taboo, while celebrating the positives that can come from it.

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