Seminar
Beefeater

SIP Session: Do consumers care about mixology?

2024-10-08T14:30:00+00:00 - 2024-10-08T15:30:00+00:00 London, United Kingdom
Registrations are closed or fulled!
About this Event

Welcome to this SIP Session, in the Hoxton Holborn.

There's no doubt that we're spoilt with the most creative and curious generation of bartenders the world has ever had, with more techniques being adopted and more equipment at their fingertips. But is that what consumers are looking for, or are they just looking for a really well made classic with a handful of ingredients?

Join a panel featuring Nathan Larkin; founder of Speak in Code, Manchester, Tyler Zielinski; London-based cocktail and spirits writer, and bar and brand consultant and Joerg Meyer; founder of Le Lion Bar, Hamburg and creator of the Gin Basil Smash as they debate the conundrum that every bar has when writing a new menu and deciding on what drinks make the list.

>
Please enjoy our brands responsibly. Do not share this website with anyone under legal drinking age.

Welcome to SIP

Log in to enjoy full access to the SIP platform:

Welcome to SIP

SIP platform is dedicated to the hospitality professionals and is available in multiple countries. Please note the content deployed on SIP is adapted to the selected country. Please select your country:

Forgot your password?

Enter the email address associated with your account and we will email you a link to reset password.

Check your email

If we recognize your account, a link to reset your password has been sent to your email address. If you haven’t received it, please check in your spam folder and add to whitelist.

Create an account

Please provide your details to register.

You must be of legal drinking age to join.
Birthdates are not shared with others.
Your password must include at least one symbol and number and have at least 8 characters.

Check your email

A link to activate your account has been sent to your email address. If you haven’t received it, please check your spam folder and add it to whitelist.