Supernova Asia Final 2025: South Korea Champions

01 April 2025

From South Korea, Seungmin Choi is a bar captain at Jangsaeng, Sangwoo Park is a junior bartender at bar Myung taking part in his first cocktail competition, and Alain Kim is a bartender at the
celebrated Zest in Seoul. These rising stars draw on varied inspiration to create local drinks inspired by the nuance, complexity, and delectability of Korean food.

When was the first time you called yourself a bartender?
Seungmin: 2024
Sangwoo: Since I joined this bar two years ago.
Alain: 2021. I’m not sure I was a professional bartender at that moment, but I thought I should at least work with that mindset myself.

A moment that changed your career trajectory?
Seungmin: 2023, when I joined Jangsaeng.
Sangwoo: I was a cook before becoming a bartender. I remember most clearly the moment I first entered the bar industry.
Alain: There was a time when I suddenly thought, ‘What would I want to fill my daily life with if I had enough money that I didn't have to work?’ And since I thought I could fill my life happily with this job, my mindset changed a lot after that moment.

What are the big trends in your local scene right now?
Seungmin: Intuitive, simple cocktails, clarification, redistillation, scientific technology, and the garnish game. There is also collaboration with markets and motivation from local foods. In short: refreshing and light tastes, Korean fermentation, and sustainability.

Sangwoo: Since I am still learning, I can’t say for sure, but intuitive taste expression is important. Low-alcohol volume drinks are also attracting attention.

Alain: Re-distillation with Rotovap, finding local ingredients. Even if I think re-distillation is a downward trend, many bars are still using it and I agree it’s still useful.

Tell us about your Supernova creation, for this year’s Atlas theme
Seungmin: The F&B industry is evolving at an unprecedented pace. When we talk about sustainability, I don’t just focus on repurposing ingredients or reducing waste. My vision of sustainability is rooted in building and preserving F&B culture within local communities – using cocktails as a cultural medium to connect people and create shared meaning.

Sangwoo: Sorry, I don’t have an idea yet. I just keep going.
Alain: I want to make a story about ‘people’.

And a bartender you really admire?
Seungmin: Leo Seo, the founder of Bar Jangsaeng.
Sangwoo: I don’t respect anyone.
Alain: Demi, Sean, Jisu, Noah. Four owners of Zest (because they might be reading this interview haha) But it’s true, I can always learn new abilities from them and it’s really great opportunity for me.

A local ingredient you love to use?
Seungmin: I worked as a chef before becoming a bartender, so I like to express Korean food in cocktails. For me, local ingredients are not just a choice, but a core identity. They represent the spirit of where I am, and where I come from. Every local ingredient I use carries with it a story of life and heritage — something no imported item can replicate.

Sangwoo: My favorite ingredients are those that can produce large amounts with small quantities, such as kelp and tea.

Alain: Yuja, which means Korean yuzu. I know many bartenders are using it, so some say it’s boring, but I think it’s still useful.

What bold flavours and techniques excite you most right now?
Seungmin: Fermentation, fresh ingredients and cooking techniques.
Sangwoo: I like complex but intuitive tastes.

Alain: Savoury flavours from seaweed. It’s really hard to make balance, but when you get it right, it’s great.

Which bar in your home country would you love to visit?
Seungmin: Bar Jangsaeng.
Sangwoo: Bar Alice.
Alain: Yeonnam-mashil, Bar Cham, and these days, Kiez also.

Your favourite drink to make, and why?
Seungmin: Gin Fizz – simple is the best.
Sangwoo: Vieux Carré – I love its complex but intuitive taste.
Alain: Dry Daquiri. It’s made with exactly the same ingredients as a classic daiquiri and then you add some passionfruit and Italian bitter liqueur. It’s a sweet & sour cocktail that’s easy to share with customers as a shot.

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