Introduction
Introduce yourself and your current position.
I’m Angie Moors, Events & Hospitality Manager for TX Whiskey Ranch in Fort Worth, Texas.
Could you briefly describe your current role and responsibilities?
It’s about curating memorable experiences for our guests. Taking a holistic approach, every aspect of our events from inception to promotion is meticulously planned and seamlessly executed.
The role entails booking diverse private events, from corporate gatherings to intimate birthdays and anniversaries. I oversee standard programming, including iconic events like Whiskey Wednesdays, coordinating food trucks, live musicians, staffing, and essential logistics. I also craft bespoke experiences, from exclusive bottle releases to themed movie nights and ventures with local businesses—be it Donut Day or Texas Independence Day.
Beyond planning and execution, I am responsible for creating and managing event listings on our software platform, Peek, and work with media, e-commerce, and marketing teams to amplify our high-priority events on platforms including Facebook event pages.
Professional Anecdote:
Can you share a memorable anecdote from your time as a TX Whiskey event manager that highlights a unique aspect of your role or a particularly impactful interaction you had?
My journey with the company began just as the pandemic took hold—a surreal start to a new chapter. Excitement mingled with uncertainty as I stepped into a role I had eagerly anticipated, only to find myself confined to home just days later. Amid the global unease, navigating a position that relied heavily on personal interaction felt daunting.
Determined to contribute meaningfully, I drew upon my finance background to assist our finance department during a maternity leave and supported various initiatives, from manufacturing sanitiser to curb-side pickup programs. It was a period of growth, resilience, and invaluable learning—a testament to the strength of our team and the power of adaptability in the face of uncertainty.