Our Manifesto

The future of hospitality starts with all parties being involved. It starts with you. It starts with me. It starts with all of us. All, any and every experience is welcome. The way we rethink the future of hospitality is by disrupting it with what we already know: bringing all points of view and creating something new out of it. You tell us what you do, where you come from, what you’re good at. We’ll take you and everybody from there. Because we all can bring something to the table.

About SIP

We’re a team of hospitality professionals who believe that only those who share ideas, inspire each other and ask the right questions at the right time can actively shape the future of the industry. To bring these people together in one place, we created SIP: a lab for the creatives, a playground for the pioneers, a stage for the game changers, and a home for the convivialists.

Join us

Meet the team

Please enjoy our brands responsibly. Do not share this website with anyone under legal drinking age.

You have to be over 21 to enter this site

Please enter your date of birth

Please enter a valid value for the fields: {fields}

You must be of legal age to access the site

Remember me

Don't tick this box if your computer can be accessed by people under legal drinking age

By entering this site, you are agreeing to our TERMS & CONDITIONS,PRIVACY STATEMENT. Read our Privacy Policy to find out more. Read the ENJOY RESPONSIBLY. Our brand endorses responsible and moderate drinking.

We're sorry
Due to local country restrictions, you are not allowed to visit our website, please get in touch with a Pernod Ricard representative for any question